Decide what you stand for, before you spend a single euro on ads
Audience research, competitive landscape, positioning frameworks and a 12-month roadmap your whole team can execute.
A foundation your team and agencies can use
Audience research
Interviews, jobs to be done, segmentation and personas grounded in real conversations.
Competitive landscape
Positioning map, messaging audit and white-space analysis. Where can you stand alone?
Brand positioning
Value proposition, archetype, tone of voice and key messages distilled into one document.
Channel strategy
Where you should show up, how often and with what role. SEO, paid, social and PR.
12-month roadmap
Quarterly themes, big bets and KPIs. Built for actual execution, not the shelf.
KPI framework
North star metric, leading indicators and a measurement model that stays honest.
From kick off to roadmap in 4 to 6 weeks
Discovery
Stakeholder interviews, customer interviews and data audit.
Analysis
Landscape mapping, messaging audit and opportunity ranking.
Workshops
Two facilitated workshops to lock positioning and priorities.
Strategy doc
A clear, opinionated document anyone can read in one sitting.
Activation
We help you brief teams, write OKRs and choose first sprints.
From €5,500 fixed fee
No hourly billing. One scope, one fee, one outcome.
Sprint
2-week sprint, single market. Positioning and one-page roadmap.
Foundation
4-6 weeks. Full strategy doc, personas and 12-month roadmap.
Enterprise
Multi-market, multi-product, board-level deliverables.
"For the first time our marketing team, sales team and founders agree on who we are talking to and why."
Common strategy questions
Do we need strategy before SEO or ads?
How is this different from a brand workshop?
Who facilitates?
What if we already have a strategy?
Ready to clarify your direction?
Tell us where you stand. We will share a scoped proposal in a few days.